Prada Guggenheim

New York, NY

Designed by Rem Koolhaas to transcend and transform shopping into an experience more public and extroverted, the Prada store located in the former Guggenheim Annex in Soho accomplishes just that. The project includes a wave shaped floor plane and a dramatic glass elevator that attract immediate attention in this airy open 23,000 sf space. Substantial
re-working of the building’s original structure was required to accommodate this generous open space, with massive new columns and extensive additional bracing for the walls, some of which were as much as six feet thick. All of this had to be carefully coordinated with the New York City MTA to accommodate the transit infrastructure below the building. Many “bells and whistles” were added, including electrically charged glass and individual micro-climate systems for the fitting rooms, and a sophisticated control system associated with the overhead moving displays, making this retail outlet a one-of-a-kind retail space. Stuart-Lynn provided a cost estimate to verify and confirm the contractor’s pricing for the project.

Size: 23,000 sf

 

Completion: 2002

 

Architect:
Rem Koolhaas

 

Engineer: LERA